MARKETING AGENCY CASE STUDY

From Blank Pages to Automated Workflows:
How AI Transformed Content & Client Reporting

18-person marketing agency in Boise, Idaho achieves 12 ready-to-review drafts monthly, saves 4 hours per week per Account Manager, and improves on-time delivery from 65% to 85% in 6 weeks.*

Executive Summary

12
Ready drafts per month
4h
Weekly time saved per AM
85%
On-time delivery rate

The Challenge

1

Content Creation Bottleneck

Creative team spending 6+ hours on first drafts, missing delivery deadlines

2

Manual Reporting Overhead

AMs spending 6+ hours weekly on client status updates and KPI reports

3

Inconsistent Client Communication

Ad-hoc updates leading to client dissatisfaction and relationship strain

Business Impact

  • • 35% of projects delivered late
  • • AMs overwhelmed with admin work
  • • Client retention at risk
  • • Creative capacity underutilized

Our Solution

Accelerate Content Creation

AI-powered first draft generation with brand voice training via Jasper

Streamline Client Reporting

Weekly client email reports with content metrics and project status updates

Optimize Client Communication

Front for client support management + Reclaim.ai for seamless meeting coordination

Measured Results

From 65% to 85% on-time delivery tracked via project management system, with weekly performance reports

Implementation Timeline

From setup to full automation in 4 weeks

Week 1

Discovery & Brand Analysis

  • Brand voice & style documentation
  • Content audit & strategy review
  • Creative workflow assessment
Week 1-2

Content System Development

  • Jasper AI template creation
  • Brand voice training & calibration
  • Content workflow optimization
Week 2

Analytics & Reporting Setup

  • Performance tracking spreadsheet setup
  • Content metrics configuration
  • Weekly reporting workflows
Week 2-3

Communication Automation

  • Client status email automation
  • Project notification systems
  • Update scheduling & workflows
Week 3-4

Testing & Calibration

  • End-to-end system testing
  • Brand voice fine-tuning
  • Content template optimization
Week 4

Go-Live & Ongoing Management

  • System activation
  • Persevera takes over content management
  • Performance monitoring & optimization

Results After 6 Weeks

Measurable improvements across content and client satisfaction*

Content Production

Before:Manual creation
After:12 ready drafts/month
3x faster output

AM Time Savings

Before:6+ hours reporting
After:4 hours saved/week
Per account manager

On-Time Delivery

Before:65% on schedule
After:85% on schedule
Tracking toward 95%

Client Satisfaction

Before:Ad-hoc updates
After:Weekly automated reports
Consistent communication

Creative Capacity

Before:First draft bottleneck
After:Focus on refinement
Higher quality output

Campaign Performance

Before:Inconsistent tracking
After:Weekly performance reports
Data-driven decisions

Technology Stack

Client-owned tools, fully managed by Persevera

Jasper AI

Required

Brand-trained content generation

AdCreative.ai

Optional

Visual asset creation

Google Sheets

Required

Performance tracking & metrics

Gmail + Zapier

Required

Automated weekly email reports

Front

Required

Client communication management

Reclaim.ai

Required

Smart meeting coordination

Fully Managed Content Operations

Client owns the tools, Persevera manages content creation and client reporting workflows

Key Learnings

Brand Voice Training Critical

AI content quality dramatically improved with proper brand voice training and style guides

Automated Reporting ROI

Clients preferred consistent automated reports over ad-hoc manual updates

Creative Team Buy-In

Positioning AI as first-draft assistance (not replacement) ensured team adoption

Planned Expansions

Q2

Social Media Automation

Automated social posting and engagement tracking

Q3

Performance Optimization

AI-powered campaign performance analysis and recommendations

Q4

Client Portal Integration

Self-service client dashboards and real-time campaign insights

* Results measured over first 6 weeks post-implementation.

Sources: Content output via Jasper analytics | Time savings via team time-tracking | Delivery rates via project management system | Weekly email summaries

Ready to Let AI Automate Your Content & Reporting?

Let Persevera's AI agents eliminate your content bottlenecks and automate client reporting — fully managed from day one.

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